Yesterday, I was cruising on my bicycle…

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Out of nowhere, a cheeky little thought popped into my brain:

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“What on earth will my next
email be about?”

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Will I write about offers… again?

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No, I already did that last week.

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Maybe I should talk about copywriting?

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I seem to do that in every email, don’t I?

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Or, maybe…

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I should just flex the crazy giveaway I’ve just had and all the calls I booked… and then use that as urgency to make a HARD sell for my mastermind!

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Hmm…

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“None of this feels right”, I thought.

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I looked around and tried to clear my mind.

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I soaked in the sunlight & the smell of the vineyards I was riding in. But the thought just wouldn’t let me go.

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When… all of a sudden—

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WHAM!

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I dove, head first, into a puddle of mud.

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Urghh…

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“Wtf was that?”

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I spun around in confusion.

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Luckily - being the responsible citizen I am - I wore a helmet. Otherwise, my (copywriting-infested) brain would have probably been part of the mud.

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“Shiii that was close!”

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I didn’t even know what hit me!

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And then… I saw it!

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A ROCK!

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(Duh. What did you expect?)

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I’d tripped over a fucking rock! All because I couldn’t stop thinking about what to write for YOU.

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Now… this is a weird story.

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I know.

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But I’m telling you this for a reason.

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The fact that I literally did a head-dive into a dirty puddle of mud...

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Gave me something to write about!

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🤯🤯🤯

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Mindblowing! I know.

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So here’s my cheeky lesson for you:

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Whenever you’re desperately looking for ideas, but just can’t seem to find any…

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Crashland your bicycle into a pond of dirty clay!

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Wait, no…

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I don’t think that was it.

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What was I gonna teach you again?

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Oh yeah… I remember:

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Write about YOUR life.

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See, I’ve hypnotized you into reading a completely IRRELEVANT story about my life.

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Why the fuck are you even still reading?

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Well, I’ll tell you why:

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I’ve made you care.

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And because of that… you trust me more.

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Now, you probably don’t trust me enough to the point where I can make an aggressive sales pitch.

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BUT…

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I’m gonna do it anyway 😛

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You heard me right!

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Want to scale your brand to $3,000/month in…

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“OH, SHUT UP!”

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Woah!

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Slow there buddy.

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You didn’t have to scream at me!

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But fair enough.

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I’ll leave the pitching for another day. 😒

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(Maybe tomorrow 👀)

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For now… I’ll leave you with this lesson:

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Write about your personal life.

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Look, I love doing autistic breakdowns of how to create an offer, grow your brand, write effective copy, etc…

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But I’ve realized this:

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People don’t care. They honestly don’t give a shit.

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I’ve spent countless hours crafting the perfect value post, and guess what it amounted to?

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Nothing. :(

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(Can you see how devastated I am?!)

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Whenever I post completely RANDOM stories (like me crashlanding in a puddle) I’ve gotten much better responses.

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Now, that’s NOT to say that I won’t do autistic breakdowns in the future.

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As I said… I LOVE them.

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But I am going to balance it out with some random life outtakes. (like this one).

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Talk to you soon,

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Tim <3

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P.S. In case you DO like to be pitched on my mastermind (I know some of you dirty mf’s enjoy that shit 😏)...

Reply with “master” and I’ll do the deed.

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